Color Swathi Charges 5 Lakhs Per Half-Day:
Color Swathi, the new face of Cadbury Dairymilk in India, has charged Rs 5 lakhs for the half-day shoot of that Advertisement which is being directed by renowned ad filmmaker Vinil Mathew with contribution from ace cinematographer Tassaduq Hussain (B-town films 'Omkara' and 'Kaminey' fame). She was also paid the same amount few months back for Airtel commercial featuring Ram Charan.
When asked about the financial matters, Swati replied,"More than the money, it's the brands and the people whom I work with matter. If I'm interested in money, I could have easily done ads promoting retail showrooms which pay more".
Swathi's mobile kept on ringing since the day the commercial was aired on TV and the happy girl says it has given her more mileage than a film. The actress has been choosy about the brands she endorses and turned down several offers in the past as she wasn't sure about the outcome of those Ads. Another reason behind Swathi's apprehension is the fact that regional ad filmmakers doesn't give the storyborad prior to the shooting.
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