Telugu Heroes Following Fear & Favour Strategy:
Telugu heroes follow certain strategies which anyways are just giving run of the mill flicks but no hair rising ones. Looks like, the time has come for our heroes to leave their F&F strategy to begin a new era.
Most of heroes follow 'Fear and Favour' strategy regarding their flicks, which will anyway give commercial hits but no recognition beyond borders. They are feared of flops by experimenting and favour distributors to mint money with commercial flicks. None of them are trying to do art-flick that raise the value of Telugu cinema at international level.
While Nani has done an experiment with 'Eega', in Bollywood it is Ranbir with 'Barfee'. Earlier we have seen heroes like Salman acting as AIDS patient in a couple of movies. When will Tollywood heroes do more and more such roles and make us proud at film festivals is the question. To some extent, All Arjun tried it with 'Vedam' but feared of becoming flop hero and came to commercial route again. Another hero Rana has been doing Krishnam Vande Jagadgurum and we have to wait for its outcome.
Cine observers say that Tollywood has to repeat films like 'Sankarabharanam' and 'Rudra Veena' by leaving F&F strategy to get prominence and fame at least in Indian cinema for now.
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